Forgot to Press Send
For the things we almost said.
Minimalist products inspired by modern communication.
The idea
Every day, millions of messages are written, rewritten, overthought...
...and never sent.
Forgot to Press Send was inspired by those moments.
The text you deleted.
The email you never answered.
The reply you wrote three different ways before deciding to close the app instead.
We turn those familiar moments into thoughtfully designed products that become everyday conversation starters.
Some designs are funny.
Some are painfully relatable.
All of them are inspired by modern communication.
Welcome to #FTPS.
We’ve all done it. Or have we?
“I forgot to press send.” Sometimes it’s true. Sometimes it’s a convenient explanation. That little bit of doubt is where Forgot to Press Send began.
It’s the thought behind our #FTPS Essentials: a familiar excuse, with a question attached.
Owner & designer
Hi, I’m Bill.
I create the messages and designs behind Forgot to Press Send. The replies we rewrote, deleted, or kept to ourselves—made into everyday things.
I design the artwork. Our production partner, Printful, handles printing and shipping.
I also run Wannawow, where I help other people turn their ideas into websites and online stores. This one happens to be mine.